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ThinkGeo’s Color Generator & How We Built It

Using ThinkGeo Cloud’s Color Generator anyone can begin creating a visual map that highlights the data you want to use! Color is arguably the most important aspect of map creation and we’ve created a fun and easy to use generator to give you the head start you need. ThinkGeo’s Color Generator is included in our 60-day Free Evaluation of ThinkGeo Cloud.

Each color harmony scheme brings with it a different visual agenda. From plotting out population densities in European countries to honing in on median incomes and languages spoken in a particular part of the world; color schemes go a long way in literally painting the picture you would like your data to convey. We’ve put together some map ideas that stress the importance of color scheme when trying to discern information. We want users of ThinkGeo Cloud to feel as if our tools empower them to inform and educate their audience and the proper color scheme can go a long way in encouraging that.

Below, we have a map of the General Good Health in Europe displayed by percentage. In 2017 Europeans were asked if they believe they are in general good health. The numbers below indicate which % of the population said they were in good to very good health. For this particular type of dataset we chose the Triadic color scheme. A simple question, translated to a very effective and informative map using ThinkGeo’s Color Generator.

Of course picking the writing color scheme is crucial to how effective your map will end up being. Below are the schemes included in ThinkGeo’s Color Generator and what each one brings to the style of your map!

Analogous Color Scheme

Analogous color schemes use colors that are next to each other on the color wheel. They usually match well and create serene and comfortable designs. Analogous color schemes are often found in nature and are harmonious and pleasing to the eye.

Complementary Color Scheme

Colors that are opposite each other on the color wheel are considered to be complementary colors (example: red and green). The high contrast of complementary colors creates a vibrant look especially when used at full saturation


Tetradic Color Scheme

A tetradic color scheme is a variant of the dual color scheme with the equal distance between all of the colors included. All four colors are distributed evenly around the color wheel. The scheme is always vibrant, nervous and colorful, there is equal tension between all colors.

Triadic Color Scheme

A triadic color scheme uses colors that are evenly spaced around the color wheel. Triadic color harmonies tend to be quite vibrant, even if you use pale or unsaturated versions of your hues. To use a triadic harmony successfully, the colors should be carefully balanced – let one color dominate and use the two others for accent.

Sequential Color Scheme

Sequential data classes are logically arranged from high to low, and this stepped sequence of categories should be represented by sequential lightness steps in color. Low data values are usually represented by light colors and high values represented by dark colors.

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